Types of training necessary in 2022 (Part 1): Training about corporate mental health.
You are a HR manager or a professional trainer. Every year, you have to make plan what you will train your employees which is in...
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maithilananh191
- Nov 30, 2021
- 2 min
Unilever on how sustainability drives higher growth
Sustainability has fast become a deciding factor in business when there are more people who raise awareness about environmental problems,...
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maithilananh191
- Nov 27, 2021
- 3 min
What is a Living Brand?
Healthcare brands must communicate who they are in a way that connects with customers and outperforms the competition now more than ever....
22 views0 comments
maithilananh191
- Nov 26, 2021
- 1 min
Samsung Biologics and GreenLight, produce COVID vaccine
GreenLight Biosciences and Samsung Biologics have signed a collaboration agreement for manufacturing messenger ribonucleic acid (mRNA)...
5 views0 comments
maithilananh191
- Nov 25, 2021
- 3 min
Exploring the power of TV advertising has driven cheaper online journeys
According to Thinkbox and Magic Numbers research, TV advertising helps brands create cheaper online journeys. The econometric analysis of...
10 views0 comments
Minh Hieu Bui
- Nov 23, 2021
- 2 min
Merck’s “With Love, Me” campaign: When Connections Truly Value
Merck - a leading global healthcare company, has generated popular success with its public relations campaign called “With Love, Me” in...
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maithilananh191
- Nov 23, 2021
- 2 min
Pharma marketers are tapping into mobile to reach consumer engagement trends
Pharma's consumer engagement: Trends & Insights According to advertising software company Viant Technology, Pharma marketers should...
4 views0 comments
Minh Hieu Bui
- Nov 23, 2021
- 2 min
Social Media Marketing Case Study: “Off to A Good Start” Campaign by Eli Lilly
Eli Lilly - a reputable US pharmaceutical company with a long history of more than 140 years, achieved enormous success with their social...
17 views0 comments
Minh Hieu Bui
- Nov 22, 2021
- 2 min
Dermira's "Life Unfolds" Campaign for Launching QBREXZA
Dermira - a well-known biopharmaceutical company, has achieved great success with their integrated direct-to-consumer (DTC) campaign...
5 views0 comments
Minh Hieu Bui
- Nov 22, 2021
- 2 min
Sanofi Genzyme’s “Dreidel, Dreidel” Campaign: A Truly One-of-a-kind Pharma Activation
Sanofi Genzyme - a specialty care global business unit of Sanofi, has earned a considerable reputation with their disease awareness...
11 views0 comments
Minh Hieu Bui
- Nov 22, 2021
- 2 min
Bayer's "This Is Why We Science" Campaign: Humanizing Corporate Brand
Bayer - the world’s largest health and life science company, successfully launched its communication campaign called “This Is Why We...
21 views0 comments
maithilananh191
- Nov 21, 2021
- 2 min
Cultural factors affect the marketing strategy
Cultural factors are one of the most crucial factors influencing consumer behavior in marketing management. Because different cultures...
13 views0 comments
maithilananh191
- Nov 19, 2021
- 1 min
WHO to set guidelines on COVID-19 antiviral pills soon
Geneva: The World Health Organization (WHO) officials said on Friday, Nov 12 that they were hoping to convene a meeting soon to set...
4 views0 comments
Minh Hieu Bui
- Nov 18, 2021
- 3 min
Always’s #LikeAGirl Campaign: What's Matter about Doing Things Like A Girl?
In 2015, Always - a reputable feminine hygiene brand owned by P&G, successfully launched a communication campaign called “Always...
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maithilananh191
- Nov 18, 2021
- 2 min
Best B2B Marketing channels for brand awareness in the new year
With so many marketing channels accessible today, determining the most effective channels to reach your aim of brand awareness can be...
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maithilananh191
- Nov 18, 2021
- 2 min
Gen Z's usage and their favorite Social media platforms now
How Gen Z uses social media? Generation Z (also known as "Gen Z" or "Zoomers", age 18-24) is a digitally savvy generation. In fact, the...
21 views0 comments
maithilananh191
- Nov 16, 2021
- 3 min
Explore the Black Female Experience in the latest season of “Being Seen” Podcast
In Season 3 of ViiV Healthcare’s Being Seen podcast, covering Black women’s views on stigma, bias, power, HIV, and more. As with many...
5 views0 comments
maithilananh191
- Nov 15, 2021
- 3 min
The rise of The virtual influencer
Madeleine Mak, a client development executive for APAC at GroupM's Inca, predicts that the possible categories and sizes of virtual...
5 views0 comments
maithilananh191
- Nov 13, 2021
- 2 min
Johnson & Johnson plans to split into two companies, aim for faster growth
Health-care conglomerate Johnson & Johnson announced plans on Friday 12 November to split its consumer products business from its...
6 views0 comments
Minh Hieu Bui
- Nov 13, 2021
- 2 min
Gillette’s “Go Ask Dad” Campaign: Internet vs. the Power of Fathers
Gillette - a leading razor and personal care brand owned by P&G, has acquired great success with their “Go Ask Dad” campaign on Father's...
12 views0 comments