Too often, medical practices are reporting on siloed marketing metrics that don’t correlate to results, or chasing marketing metrics that...

Now this is the time for you to radically rethink how you market your medical practice. This year, the digital landscape grew by what...

Start with the Basics: What, Who, Why? What the organization needs to accomplish? Revisit the company goals, objectives, and the...

What is Virtual Reality (VR) Simply speaking, Virtual Reality uses a computer-generated 3D environment to engage people. Potential...

1. What are the attributes of good key messages? Effective key messages are: ● Concise: Focus on three to five key messages per topic;...

What are key messages? Key messages are the main points of information that you want your audience to hear, understand and remember. They...

Customer journey views customer’s progression from the state of awareness of a brand, product, or service to its ultimate purchase and...

Digital marketers have a number of marketing instruments at hand to increase traffic of potential customers at their website or store, so...

Three concepts that we looked at when we were examining the marketing strategy process are the environment, marketing mix within the firm...

Before the monotonous, easy to forget communication campaigns, marketers with unlimited creativity have made a big revolution in making...

Marketing is an important integral part of every company.To lauch a powerful marketing campaign in digtal space, you must understand this...

From a technology perspective, using digital technologies to acquire customers and build customer preferences, promote brands, retain...

It’s my naturally instinct that I really love to take and keep my photos being raw or being true as it is without any editing or fixing....