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    Search
    Types of training necessary in 2022 (Part 1): Training about corporate mental health.
    minhhoangnguyen181
    • Feb 19
    • 2 min

    Types of training necessary in 2022 (Part 1): Training about corporate mental health.

    You are a HR manager or a professional trainer. Every year, you have to make plan what you will train your employees which is in...
    15 views0 comments
    Unilever on  how sustainability drives higher growth
    maithilananh191
    • Nov 30, 2021
    • 2 min

    Unilever on how sustainability drives higher growth

    Sustainability has fast become a deciding factor in business when there are more people who raise awareness about environmental problems,...
    5 views0 comments
    What is a Living Brand?
    maithilananh191
    • Nov 27, 2021
    • 3 min

    What is a Living Brand?

    Healthcare brands must communicate who they are in a way that connects with customers and outperforms the competition now more than ever....
    9 views0 comments
    Samsung Biologics and GreenLight, produce COVID vaccine
    maithilananh191
    • Nov 26, 2021
    • 1 min

    Samsung Biologics and GreenLight, produce COVID vaccine

    GreenLight Biosciences and Samsung Biologics have signed a collaboration agreement for manufacturing messenger ribonucleic acid (mRNA)...
    4 views0 comments
    Exploring the power of TV advertising has driven cheaper online journeys
    maithilananh191
    • Nov 25, 2021
    • 3 min

    Exploring the power of TV advertising has driven cheaper online journeys

    According to Thinkbox and Magic Numbers research, TV advertising helps brands create cheaper online journeys. The econometric analysis of...
    8 views0 comments
    Merck’s “With Love, Me” campaign: When Connections Truly Value
    Minh Hieu Bui
    • Nov 23, 2021
    • 2 min

    Merck’s “With Love, Me” campaign: When Connections Truly Value

    Merck - a leading global healthcare company, has generated popular success with its public relations campaign called “With Love, Me” in...
    14 views0 comments
    Pharma marketers are tapping into mobile to reach consumer engagement trends
    maithilananh191
    • Nov 23, 2021
    • 2 min

    Pharma marketers are tapping into mobile to reach consumer engagement trends

    Pharma's consumer engagement: Trends & Insights According to advertising software company Viant Technology, Pharma marketers should...
    3 views0 comments
    Social Media Marketing Case Study: “Off to A Good Start” Campaign by Eli Lilly
    Minh Hieu Bui
    • Nov 23, 2021
    • 2 min

    Social Media Marketing Case Study: “Off to A Good Start” Campaign by Eli Lilly

    Eli Lilly - a reputable US pharmaceutical company with a long history of more than 140 years, achieved enormous success with their social...
    8 views0 comments
    Dermira's "Life Unfolds" Campaign for Launching QBREXZA
    Minh Hieu Bui
    • Nov 22, 2021
    • 2 min

    Dermira's "Life Unfolds" Campaign for Launching QBREXZA

    Dermira - a well-known biopharmaceutical company, has achieved great success with their integrated direct-to-consumer (DTC) campaign...
    4 views0 comments
    Sanofi Genzyme’s “Dreidel, Dreidel” Campaign: A Truly One-of-a-kind Pharma Activation
    Minh Hieu Bui
    • Nov 22, 2021
    • 2 min

    Sanofi Genzyme’s “Dreidel, Dreidel” Campaign: A Truly One-of-a-kind Pharma Activation

    Sanofi Genzyme - a specialty care global business unit of Sanofi, has earned a considerable reputation with their disease awareness...
    10 views0 comments
    Bayer's "This Is Why We Science" Campaign: Humanizing Corporate Brand
    Minh Hieu Bui
    • Nov 22, 2021
    • 2 min

    Bayer's "This Is Why We Science" Campaign: Humanizing Corporate Brand

    Bayer - the world’s largest health and life science company, successfully launched its communication campaign called “This Is Why We...
    5 views0 comments
    Cultural factors affect the marketing strategy
    maithilananh191
    • Nov 21, 2021
    • 2 min

    Cultural factors affect the marketing strategy

    Cultural factors are one of the most crucial factors influencing consumer behavior in marketing management. Because different cultures...
    11 views0 comments
    WHO to set guidelines on COVID-19 antiviral pills soon
    maithilananh191
    • Nov 19, 2021
    • 1 min

    WHO to set guidelines on COVID-19 antiviral pills soon

    Geneva: The World Health Organization (WHO) officials said on Friday, Nov 12 that they were hoping to convene a meeting soon to set...
    3 views0 comments
    Always’s #LikeAGirl Campaign: What's Matter about Doing Things Like A Girl?
    Minh Hieu Bui
    • Nov 18, 2021
    • 3 min

    Always’s #LikeAGirl Campaign: What's Matter about Doing Things Like A Girl?

    In 2015, Always - a reputable feminine hygiene brand owned by P&G, successfully launched a communication campaign called “Always...
    11 views0 comments
    Best B2B Marketing channels for brand awareness in the new year
    maithilananh191
    • Nov 18, 2021
    • 2 min

    Best B2B Marketing channels for brand awareness in the new year

    With so many marketing channels accessible today, determining the most effective channels to reach your aim of brand awareness can be...
    4 views0 comments
    Gen Z's usage and their favorite Social media platforms now
    maithilananh191
    • Nov 18, 2021
    • 2 min

    Gen Z's usage and their favorite Social media platforms now

    How Gen Z uses social media? Generation Z (also known as "Gen Z" or "Zoomers", age 18-24) is a digitally savvy generation. In fact, the...
    20 views0 comments
    Explore the Black Female Experience in the latest season of “Being Seen” Podcast
    maithilananh191
    • Nov 16, 2021
    • 3 min

    Explore the Black Female Experience in the latest season of “Being Seen” Podcast

    In Season 3 of ViiV Healthcare’s Being Seen podcast, covering Black women’s views on stigma, bias, power, HIV, and more. As with many...
    4 views0 comments
    The rise of The virtual influencer
    maithilananh191
    • Nov 15, 2021
    • 3 min

    The rise of The virtual influencer

    Madeleine Mak, a client development executive for APAC at GroupM's Inca, predicts that the possible categories and sizes of virtual...
    3 views0 comments
    Johnson & Johnson plans to split into two companies, aim for faster growth
    maithilananh191
    • Nov 13, 2021
    • 2 min

    Johnson & Johnson plans to split into two companies, aim for faster growth

    Health-care conglomerate Johnson & Johnson announced plans on Friday 12 November to split its consumer products business from its...
    5 views0 comments
    Gillette’s “Go Ask Dad” Campaign: Internet vs. the Power of Fathers
    Minh Hieu Bui
    • Nov 12, 2021
    • 2 min

    Gillette’s “Go Ask Dad” Campaign: Internet vs. the Power of Fathers

    Gillette - a leading razor and personal care brand owned by P&G, has acquired great success with their “Go Ask Dad” campaign on Father's...
    5 views0 comments
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