The covid pandemic causes marketers to change their approach to users. Chief Marketing Officers (CMOs) are already applying some hard...

The wake of the covid pandemic has created drastic changes, and impacts on all aspects of the global economy and social life. Communities...

1. What is demand generation? Demand generation (marketing) creates need for a product or service with the goal of passing qualified...

The importance of content marketing has never been greater. In today's media world, there are various challenges that make content...

With today's consumers on the go, the ability to produce on-demand podcasts allows companies to tell their stories anywhere and anytime. ...

The B2B market is over-focused on selling products forgetting about long-term goals to achieve sale revenue. With up to 95% of businesses...

Healthcare firms have become particularly adaptable at adjusting to marketing trends as part of an industry is experiencing fast...

Digital marketing has become a powerful tool for communicating with new and existing customers. Below are some challenges that companies...

What Are Customer Pain Points? Simply explain, pain points are specific issues that consumers or potential customer of company are having...

The pharmaceutical industry, as we well know, is highly regulated and restricted. Therefore, to better reach consumers, instead of just...

Today, the importance of a good marketing strategy is undeniable if you want to grow your business. However, determining which one works...

What is PPC (pay-per-click) advertising? Pay-per-click (PPC) is an online advertising method in which an advertiser pays a publisher for...

The concept of ‘share of search’ is sending a wave of excitement through the marketing industry. Being praised as a measure of...

Social media Doctors and hospitals must have a social media profile so that patients can know more about the hospital and their culture....

The covid pandemic has created a big change in the consumption habits of customers as well as the way businesses operate. In the...

The recent new trend so that buyers will receive a high-end product at an economical cost. The price of the "masstige" product lines will...

What is market research? Market research is the process of actively interviewing potential customers to determine the viability of a new...

Inbound marketing is the method that involves making consumers visit your website rather than advertising your products or services...

What Is Word of Mouth Advertising? Word-of-mouth marketing (WOM marketing) is when a consumer's interest in a company's product or...

Discovering new media trends in 2021 in this article, Nostalgia marketing. This is not a new strategy but has started again and strongly...