Brand Portfolio Definition: The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm...

What is Brand Architecture? Brand architecture is the organizational structure of a company’s portfolio of brands, sub-brands, products,...

Creation of well-structured and effective content strategy should be a part of any digital marketing plan. Attracting new customers and...

Product Life Cycle is a well-known framework in marketing. Products typically go through 4 stages: Introduction, Growth, Maturity,...

Products are like human beings: they are born, they grow, they reach maturity and they enter their old age, the declining stage and they...

Customer journey mapping helps you to map the ways your customers experience your organization. This article will show you steps to build...

As the inevitable impacts of Covid-19, companies are adapting their goals and so the policies need to be changed respectively. In this...

Because of Covid-19 pandemic, Companies have to find ways to adapt, they are urged to calibrate and redefine their purposes, products,...