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    Search
    Brand & Product Portfolio
    maithilananh191
    • Nov 6, 2021
    • 3 min

    Brand & Product Portfolio

    Brand Portfolio Definition: The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm...
    10 views0 comments
    Types of Brand architecture
    maithilananh191
    • Nov 6, 2021
    • 2 min

    Types of Brand architecture

    What is Brand Architecture? Brand architecture is the organizational structure of a company’s portfolio of brands, sub-brands, products,...
    4 views0 comments
    Develop an effective content strategy
    Thi Pham
    • Sep 4, 2021
    • 3 min

    Develop an effective content strategy

    Creation of well-structured and effective content strategy should be a part of any digital marketing plan. Attracting new customers and...
    20 views0 comments
    Marketing Strategy for different stage of Product Life Cycle
    Thi Pham
    • Sep 3, 2021
    • 2 min

    Marketing Strategy for different stage of Product Life Cycle

    Product Life Cycle is a well-known framework in marketing. Products typically go through 4 stages: Introduction, Growth, Maturity,...
    39 views0 comments
    Product Life Cycle
    Thi Pham
    • Sep 3, 2021
    • 4 min

    Product Life Cycle

    Products are like human beings: they are born, they grow, they reach maturity and they enter their old age, the declining stage and they...
    36 views0 comments
    Steps to map Customer Journey
    Thi Pham
    • Aug 31, 2021
    • 4 min

    Steps to map Customer Journey

    Customer journey mapping helps you to map the ways your customers experience your organization. This article will show you steps to build...
    24 views0 comments
    The impact of COVID-19 on marketing policies
    Thi Pham
    • Aug 28, 2021
    • 3 min

    The impact of COVID-19 on marketing policies

    As the inevitable impacts of Covid-19, companies are adapting their goals and so the policies need to be changed respectively. In this...
    35 views0 comments
    The impact of Covid-19 on company strategy
    Thi Pham
    • Aug 27, 2021
    • 3 min

    The impact of Covid-19 on company strategy

    Because of Covid-19 pandemic, Companies have to find ways to adapt, they are urged to calibrate and redefine their purposes, products,...
    19 views0 comments

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