maithilananh191Nov 6, 20213 minBrand & Product PortfolioBrand Portfolio Definition: The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm...
maithilananh191Nov 6, 20212 minTypes of Brand architectureWhat is Brand Architecture? Brand architecture is the organizational structure of a company’s portfolio of brands, sub-brands, products,...
Thi PhamSep 4, 20213 minDevelop an effective content strategyCreation of well-structured and effective content strategy should be a part of any digital marketing plan. Attracting new customers and...
Thi PhamSep 3, 20212 minMarketing Strategy for different stage of Product Life CycleProduct Life Cycle is a well-known framework in marketing. Products typically go through 4 stages: Introduction, Growth, Maturity,...
Thi PhamSep 3, 20214 minProduct Life CycleProducts are like human beings: they are born, they grow, they reach maturity and they enter their old age, the declining stage and they...
Thi PhamAug 31, 20214 minSteps to map Customer JourneyCustomer journey mapping helps you to map the ways your customers experience your organization. This article will show you steps to build...
Thi PhamAug 28, 20213 minThe impact of COVID-19 on marketing policiesAs the inevitable impacts of Covid-19, companies are adapting their goals and so the policies need to be changed respectively. In this...
Thi PhamAug 27, 20213 minThe impact of Covid-19 on company strategyBecause of Covid-19 pandemic, Companies have to find ways to adapt, they are urged to calibrate and redefine their purposes, products,...