marketingbasics | Life Impact News

Brand & Product Portfolio

Brand Portfolio Definition: The Brand Portfolio refers to an umbrella under which all the brands or brand lines of a particular firm...

Types of Brand architecture

What is Brand Architecture? Brand architecture is the organizational structure of a company’s portfolio of brands, sub-brands, products,...

Develop an effective content strategy

Creation of well-structured and effective content strategy should be a part of any digital marketing plan. Attracting new customers and...

Marketing Strategy for different stage of Product Life Cycle

Product Life Cycle is a well-known framework in marketing. Products typically go through 4 stages: Introduction, Growth, Maturity,...

Product Life Cycle

Products are like human beings: they are born, they grow, they reach maturity and they enter their old age, the declining stage and they...

Steps to map Customer Journey

Customer journey mapping helps you to map the ways your customers experience your organization. This article will show you steps to build...

The impact of COVID-19 on marketing policies

As the inevitable impacts of Covid-19, companies are adapting their goals and so the policies need to be changed respectively. In this...

The impact of Covid-19 on company strategy

Because of Covid-19 pandemic, Companies have to find ways to adapt, they are urged to calibrate and redefine their purposes, products,...

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