With the pandemic going on, foreclosure isn't going to go away anytime soon, and the only way to survive this year as a business is to not leave your customers stuck and connect with them digitally.
Be agile, adapt to the new normal, and invest in digital transformation to build an online business and keep selling through your own website or app.
So let's start with these key digital business strategies your business needs to consider in 2021:
1. Use social media as a sales tool, not just discovery:
Social media platforms like Instagram (and more recently Youtube) are helping consumers to go from discovery to purchase seamlessly without ever leaving the platform. In 2021, social commerce will continue to grow at a breakneck pace, and for companies launching the digital ecosystem, social media is a good place to start.
2. Try automated bidding in Google Ads:
Google Ads marketers spend hundreds of hours each year refining and adjusting campaigns and keywords to get the most out of your advertising dollars. Enter automatic bids. Automated auctions allow Google to adjust your bids in real-time.
The technology itself isn't new, but continuous improvements have made it unacceptable to any digital business strategy this year. This pivot to automatic bidding means you can spend your time optimizing other aspects of PPC performance to get more returns at a lower cost.
3. Engage consumers through Virtual Events:
Before the COVID-19 crisis hit, Builder.ai grabbed the headlines with a series of events each month - meeting thousands of entrepreneurs, SMEs and businesses. 'companies. It stopped when the lock was installed and the borders closed. Until then, our mission remains to build a digital future to be more accessible, profitable and efficient. At that point, we have two choices. Either do nothing and let work or help the companies that need us most - in an age when a digital presence is the only determinant of survival.
4. Focus more on your own employees:
It’s not just charity that begins at home. As you build your digital business strategy this year, don't forget your employees. Success is often achieved in reverse. How are your employees connected and responsive? Motivated employees communicate better with each other and ensure better outcomes for clients. Therefore, as a manager or business owner, it is your privilege to ensure that your teams, especially marketing and customer service, feel valued and understand the brand vision. Whether it's yoga sessions or virtual baking, play Pictionary, set aside some time each week to go out with your group. Returning to digital business strategy, you can break projects down into large chunks and set clear milestones. Then, use Slack or other tools for regular communication, especially when it comes to celebrating the achievements of your teams, regardless of size.
After COVID-19, all companies search for a way to survive, let VSHR Pro Academy help you with that mission.
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