1. High-Value, Relevant Content
Algorithm Google's RankBrain examines user interaction with search results in an attempt to evaluate their relevance and quality. For example, if a person clicks on a page that delivers helpful information and stays on it for several minutes, that page is more likely to be ranked higher than a thin page that isn't useful or has a high bounce rate.
Google has advanced to the point where it can understand words and sentences better than humans. Consider that Google knows what is the best answer/solution to a question searched. So optimizing for single keywords is no longer sufficient. You need to make sure you’re including relevant keywords in your content in order to appear in the top search results for that particular keyword. Having the same keyword repeated or optimized in headings and title would still be basic SEO, but not enough. Google’s algorithms are now a lot more sophisticated at judging whether your content is really covering a topic in a relevant way or just stuffing in a few keywords. Beyond keyword frequency and placement, SEO now prioritizes topical depth to establish page relevancy.
2. High-Quality Backlinks
After content, links are the 2nd most important ranking factor on Google. Backlinks assist Google in determining your authority, as well as assisting other web users in finding your material. You must have a well-thought-out link-building strategy in place in addition to providing high-quality content. Quality continues to take precedence over quantity. While it is true that the more links you have, the better, you should concentrate on obtaining links from high-quality, high-authority websites.
3. Page Experience
Publishing high-quality web content is not sufficient. Make sure your website has a clear hierarchical structure and prioritizes the user experience. Users that have a positive user experience are more inclined to stay on your site and explore it for longer. This is a signal to Google that your website is useful and deserves to be rewarded with a high ranking. There are currently three key page experience signals: Core Web Vitals, Mobile Usability, and HTTPS.
4. Mobile Optimization
Having a mobile-friendly website is important. Mobile searches now exceed desktop searches, more than half of all web traffic is generated via mobile devices and Google’s share of search engine queries is at 96%. Since July 2019, Google has now implemented mobile-first indexing, meaning that the mobile version of many sites is considered to be more important and useful.
There are some mobile optimization and responsive design. In short:
Mobile-friendly sites work for mobile users but were built for desktop users
Mobile-optimized sites are designed for mobile searching and reformat accordingly
Mobile-responsive (or responsive design)adapt to the user’s device, reformatting, and restructuring based on device and screen size
5. Site Speed
Users and SEO both benefit greatly from a fast-loading site. This is largely due to the shifting methods by which we use search engines. People are increasingly using search engines to discover rapid answers as mobile and voice search rates have risen, and they are becoming impatient with low loading sites. To better refresh your site for 2022, make sure speed is near the top of your list of priorities when it comes to development. You can use the Google PageSpeed Insights tool to see how fast your site is loading and find tips for how to speed it up.