What is personal branding?
Personal branding is a strategy to position and promote yourself by conscious and intentional efforts, including your industry expertise, skill, experience, the kind of person you are, and what you stand for. People who are branding themselves aim to increase their credibility, create and influence public perception, usually as an authority, to ultimately advance their career and expand the circle of influence with more significant impact.
Some people hesitate to mix communications about their company and personal backgrounds, but honestly, it's what the audiences need today. Trustworthy requires a long building process, and people want to know about you - a representative for your business - than what you do for it. They want to know what makes you different from other professionals in your field and learn what you do behinds the scenes - your ambition, causes, and interest by seeing you engage with them through social media content or other activities. Branding yourself is not a short-term process and thinking about influence public perception within six months then quit. Since personal branding is an ongoing process of developing and navigating your image through social media, content marketing, public speaking, etc., you need to be willing to go for the long haul.
5 Personal branding strategies
1. Start planning early
The first impression is everything, so it will be best to plan ahead when it comes to your professional reputation and your brand image. Start thinking about the brand image you want to build and how you want it to impact your company because it's hard to change your reputation when it has been formed in a niche community.
2. Avoid self-promotion
You need to differentiate personal branding, which gives seamless value to audiences than self-promotion. Because the purpose of branding yourself is building up a solid reputation, and self-promotion may be counterproductive and ultimately damaging to your efforts. You should avoid anything as sales pitches, instead, give value constantly and focus on being honest, authentic, and transparent. As long as people are attracted by your personality and delivered messages, they will naturally transition to your brand, which is very helpful for your customer acquisition and retention.
3. Be authentic
Authenticity doesn't mean being polished and perfect, don't make people think of you as too good to be true. Show your audiences the way you are as well as your flaws, share with them the challenges that you have overcome in your life. Your personal branding strategy should make audiences more down-to-earth and related to you. Moreover, they may picture you as their admirable friend and notice when you give advice.
4. Deliver consistent value
Think about your audience's needs and give them valuable information so they will stick around you. Every content should provide solutions to common problems or insight to avoid industry pitfalls. One of the best ways to get recognition and appreciation from the crowd is to help them succeed or release their fear by your solutions or advice, making their lives easier. Be creative by customizing your content in different attractive formats, such as video, infographics, blog, podcast, et., but you should also ensure every content is quality more than quantity.
5. Commit to a regular schedule
If you put huge efforts into building a personal brand and want to retain your audiences, you need to dedicate yourself to a regular schedule. Talk with your viewer constantly and intimately through engaging and valuable content to leverage a solid relationship with your niche. This is also a way to represent what kind of business you are. The more resilient and consistent you are, the more people see you as a trustworthy and conscientious organization. If you don't want to burn yourself out, it is best to manage time with a logical and practical schedule.