During the conference, I (John Masud Parvez) was speaking about the CIO's Guideline to perform a Digital Transformation in Vietnam -
The first thing is, Digital Transformation is a NOT a pill so you just focus for a day or a month and say this is done. If someone ask me to explain the Digital transformation in one sentence, I would like to put this way at this 2019 -
Digital Transformation is a journey, though this you can execute strategic digital technology deployment to empower your customer, uplift their journey with your service touch though upskilling your own team.
If you notice the reason if said 2019, because this definition is not constant as well, it's going to change over time due the different factors.
When this comes to digital transformation topic, we always see there is plenty of people love talking about it but not actually doing it. One of the key reasons for that is the purpose of digital transformation is often not correct or right. Let me pull up one example - most of the companies of CEO/CFO see the digital transformation is as a weapon to reduce the OPX cost, reduce the touch point with customer etc. ! For me, I would say that should not be a right purpose for a company, the purpose for a digital transformation should be much bigger than that, which I explained on my above quote.
After that a company needs to develop their capabilities, identify the weakness and also understand the present culture and require to map the impact on it's internal-external culture due to the transformation. This is the part most companies make huge mistake because they go so fast and completely get lost on this phase.
Unfortunately the most dangerous part is, this does not surface the failure immediately but stay there to surface up during the digital transformation journey.
Every digital transformation journey should be answering the following three questions very clearly and convincingly. So during my speak I explained this with also an example which I implemented RMIT University by my own hand at to help the audience understand in detail about it -
Every digital transformation should start with a - Why? Because it also clear off the purpose behind of that as well. This also help to define the road map of the transformation journey. RMIT University realized by 2020- 2020 around 40% jobs will obsolete from the job market and will be replaced by the new type of jobs. So RMIT University needed to create new type of educational model, program, curriculum for graduates for those future jobs. And if RMIT would do in traditional approach the educational will be s expansive, so we need to perform a digital transformation to invent a complete new model on - Educational, Operations, student (customer) life.
This is the part organization needs to work on understanding their internal capabilities, resources, culture, customer, market research etc and mold them with present - future technologies to define a road map for the transformation. For RMIT we defied that a 5 years roadmap. But each year milestone we also defined the quick wins too.
Then you see what you want to get and how you are getting by milestone basis. Again never define Digital transformation for reducing operational cost, reduce the touch point etc. It does not mean it's not possible to do those by digital transformation, but Digital transformation should set for achieving more bigger purpose. For RMIT University it was a success and now it has around 10,000 students around 3 campuses in Vietnam and the largest offshore campus hub of any university of the world. I call this a greater, bigger purpose.
And The way this is done convincingly and it's also so difficult to copy for other universities even though there is a lot of new investment coming in Vietnamese educational industry.