Understanding your audience is the first step in every effective marketing or branding strategy. Marketing personas are the foundation of your marketing house.
Personas are basically characteristics that define different segments of your target market. The effort to resolve customer pain points and goals will result in more customers having a great experience. Personas assist you in better understanding your customers (and prospective customers). This makes it easier to adjust your content, message, product development, and services to the individual wants, behaviors, and concerns of your target audience members.
Benefits of persona
From a marketing viewpoint, each persona is differentiated, making it essential to understand them individually. A persona could greatly affect marketing strategy. For instance, reaching an older demographic may need less time and money on social media than targeting millennials. A persona can show you where target audience customer spends their time on the internet, which sites they trust, and what problems they are having. As a result, creating personas is crucial to the performance of your marketing campaigns.
How to create persona
Consider demographic information
The basic demographics of age, region, and income are common to most businesses. There are, however, ways to make this data more specialized and useful by improving it. For example, every generation has its own unique characteristics. The way communicating with a millennial differs from communicating with a gen Z. A 20-year-old will be approached differently than a 30-year-old. Determine how diverse cultures, cities, and even nations may interact with your brand in different ways. I t's important to keep in mind that everyone has an income. Do your services or products meet their financial requirements? If so, you'll have to either modify your target market or change your business to meet their needs.
Research their careers
Approaching or communicating with an accountant will definitely different from trying to advertise a graphic designer. A basic understanding of the industry or a general field of work will be relevant to target audience. Make a guess about their job title, which will tell some insights such as how busy they are, how much time they spend in the office, and how long they've been in the field. It might give you some insight into their daily issues so that you can find the best solutions for them.
Give persona a name
Spend all of your time researching this persona without giving them a name is not recommended. This name helps to discuss clarify this persona, giving a better idea of who you're trying to reach. Then, whenever you get down to write a new blog or rebuild a website, go over the information again.
Source: 1. blog.hubspot.com, 2. forbes.com