• FTU.CS2 Nguyễn Thị Huyền Mai

Decoding the power of color psychology to the level of brand recognition

Startups and small business owners – and in fact those who need to advertise or market their products or services – need to master this area of ​​design. If you're doing your own design work it's essential to understand the basics, but even if you're working with a professional designer, color fundamentals will give you a better understanding about what you need.

Color and how people perceive it play an important role in marketing and advertising. In fact, there is a field of study dedicated to it. Color psychology is the study of how emotions and behavior affect people.Our response to color is based on a complex series of interactions between our culture, family upbringing, and personal preferences.

In a study on color psychology, it was shown that up to 85% of consumers believe color is the biggest motivator to choose a product, while 92% of people admit appearance is weak. most persuasive marketing element. This proves that choosing brand colors means a lot to every brand. Before learning about how to choose colors for your business, let's explore the interesting story of brand colors of 4 big medical companies through the information.

Scientists often rely on color psychology to study how colors affect human perception and behavior. 62% to 90% of users judge products based on color alone. Therefore, understanding and using color as a competitive advantage will contribute significantly to the success of marketing and branding strategies. Understand in a simpler way, color is the first impression customers have with the brand.

Color will help evoke emotions and feelings, and convey certain information. This allows customers to form a perception of users judge products based on color alone. Therefore, unnderstanding and using color as a competitive advantage will contribute significantly the success of marketing and branding strategies. Understand in a simpler way, color is the first impression customers have with the brand.

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