What is color psychology?
Color psychology is the study of how colors influence human behavior and mood. It is commonly believed that the power of colors to generate different emotions is related to memories we have of those particular things or events in our life. For example, because most people find the ocean and other bodies of water comforting, the color blue is frequently connected with emotions of peace and stability. When applied in marketing, for example, different colors can impact how consumers see a brand in ways that aren't always noticeable, such as how specific colors can stimulate hunger.
What is the role of color psychology in brand recognition?
The purpose of successful marketing is to establish a connection with an audience and to start creating brand awareness and loyalty. Color psychology plays a significant role in achieving this. While a distinctive logo and a well-recognized company name can help customers easily identify, the colors in the logo and ads, websites, and other marketing tools to life convey a significant message. Customers are already making assumptions about a brand's style and messages based on the colors used without even realizing it.
This is an opportunity for brands to communicate with their customers and encourage them to take action by applying strategic color placement and color combinations. To show the overall characteristics of the brand, one or more primary colors can be used. Furthermore, color psychology can be utilized to trigger an action, for example, highlighting a button on a web page would encourage new consumers to register a mailing list. Understanding the psychology of specific colors will help grow audiences and possibly boost sales.
Color psychology decoded
Below are meanings of some colors:
- Red: courage, boldness, action, passion
- Pink: gentleness, love, immaturity, affection
- Yellow: happiness, positivity, optimism, warmth, cheer
- Green: growth, generosity, health, fertility
- Blue: stability, peace, calm, trust
- White: purity, innocence, cleanliness, humility
- Black: power, elegance, sophistication, authority, confidence
By VSHR Digital Media
Source: helpscout.com, businessinsider.com