Digital marketing is surpassing traditional marketing since consumers are increasingly present on online channels. With tech advancements of AI, big data, and machine learning, marketers are well-equipped with marketing technology to reach out to potential customers in the virtual world at the right moment. Let's take a deeper look at 4 common digital marketing platforms:
1. Social media and marketing platform
Today, most people have at least one account of social media platforms and increasingly rely on it, and thus brands should be active across accounts to reach their prospects in a myriad of ways.
Firstly, marketers can navigate paid ads and sponsor content distributed based on different platform's uniqueness, as long as these platforms best work for their target audiences. Secondly, social media is a powerful tool for promoting your product organically to followers and engaging with your likely consumers. Finally, the marketing team can utilize social media to build a brand and empower their voice as an authority or be unique to boost followers and sharing.
2. Email marketing
Email marketing campaign helps a brand to stay connected with their prospect and customers. You can send them customized newsletters or offer promotions or gift cards according to the past shopping history or brand engagements. Digital marketing platform allows marketers to optimize the sending email operation by automating and analyzing all results. Marketers can track the report to know how the marketing team can improve their email campaigns.
3. Search engine organization (SEO)
Search engine optimization often goes one hand in hand with content marketing. When target customers search for something related to your product or service, they will probably click on one of the top three results or go through the first search engine results page. Therefore, marketers almost want to take this opportunity to create touchpoints with a vast number of likely customers. This is done by optimizing the content for user experience and ensuring all technical elements are in place to enable crawlers to index and rank your content. Using an SEO digital platform will support planning for top keywords and boost the conversion rate from your content.
4. Mobile marketing
The importance of mobile marketing is dramatically increasing as it is expected that the number of mobile shoppers will rise significantly following the digital transformation. With the apparent move to mobile, marketers need to think about how to leverage marketing efforts for mobile to be able to deliver a seamless and user-friendly experience.
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