Employer Branding VS Recruitment Marketing

Both employer branding and recruitment marketing are very important; it is one of the best ways to show job seekers about the values and aspirations of your company and attract them to work with you to expand your reach.

In a nutshell, employer branding is the reputation of your company. It is the identity of your company that job seekers get to know. And as you may already know, a company's reputation is significant because it can affect how your company attracts people. Nowadays, job seekers are very meticulous when it comes to employer branding; they want to work in a company that values its employees. Many job seekers want to work in a company where their values and inspiration are reflected, so employer branding is essential. A positive and appealing employer brand can get you to place and help you attract top talent in the field. While employer branding is vital to attract job seekers, it's critical to consider what's happening inside matters. The view and voices of your current workers matter to your employer branding as well. It will help keep the people that you have invested in.

Recruitment marketing is somewhat similar to employer branding. Now in recruitment marketing, you are basically advertising your company's values in employer branding. You are building it. Recruitment marketing is crucial because it helps you filter future employees while widening your reach. When doing recruitment marketing, there are some critical notes to keep in mind. One is awareness; with recruitment marketing, you are basically spreading awareness to job seekers about your company. It is a way of endorsing your company values and the reason why they should choose your company. You want to get their attention and direct them in the direction where they will look for more information about your company.


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Vietnam Social Health Revolution - VSHR Pro Academy

VSHR PRO Academy vision is to reach a day when every Vietnamese professional feels happy, safe at work, gets the necessary support to grow their career in industry and reaches their career success.

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