Many companies spend a lot of time and resources on lead generation. This is completely understandable because a business will not be able to grow without a constant flow of new prospects. So marketers are investing in proven tactics to drive prospects to your brand's sales channels:
Email Marketing - It has the best ROI in business
SEO - We all want to be on the first page of Google
Content Marketing - Everyone has a success story they can tell with content
Social Media Marketing - Yes, over 4 billion active social media users around the world
It is superb. After all, we are all mainstays of lead generation. But, sometimes we have to remember to think outside the box. This is because everyone often receives marketing emails and we are constantly bombarded with advertisements. It is getting harder and harder to break through the noise, so the need for new and innovative tactics is always high.
Here are some creative strategies that aren't as common as the typical lead generation tactics used by most marketers:
1. Develop a Personalized Email Campaign:
Your emails have to say the recipient's language, rather than by showcasing your content by writing it in an informal style that includes slang, emojis, and GIFs. The basic information in your email must not be changed and it is the distribution mechanism - based on the personality of the reader, which makes the difference.
* Pro Tip: Include a CTA in your email signature!
Of course, you include the CTA (call to action - a button or link prompting readers to click) in your email. However, we're talking about taking it a step further and placing a CTA button at the bottom of your regular work emails, just below your signature. It can be linked to your final piece of content or your main landing page.
This works especially if you email a lot, which shouldn't be too hard for most of us. Many people in your network see your email, whether personal or business. This way, they will also see a unique CTA. Who knows? You can just grab the attention of the right person at the right time and… Presto, a new lead!
2. Distribute Your Content:
Content syndication amplifies your brand content by tapping into the audience of complementary brands. By presenting your content to relevant audiences that you may not be able to reach, you can generate more leads and increase your business opportunities.
Additionally, you can get backlinks to your website through syndicated content, thus improving your search engine ranking. Make sure to only distribute your best content. This strategy is most effective when the content is valuable and relevant to a specific audience. SEO is just a reward.
3. Try Interactive Content:
Visual content is a huge trend today, what better way to keep up with this trend than doing something more innovative? Interactive infographics are rare, mainly because they are difficult and costly to produce. But if you have a group of graphic artists who are willing to work harder, why not?
Fascinating prospects and customers are key factors in the success of any marketing strategy. With interesting and engaging interactive infographics, your brand will stand out and become more memorable. The brand recall rate is high and brand awareness has soared.
Delighted customers are good promoters and are likely to share your interactive content. Don't forget to include the embed code and social sharing buttons to make your work easier.
Types of Interactive content.
4. Speak at Your Industry Events:
There are many trade shows and conferences that you can attend or attend. But being a contributor to these events will increase your credibility as an authority in your field. Not only that, but you'll also get the undivided attention of the relevant audience, which is a huge opportunity to make an impression.
So the next time you're invited to speak at an event, say "yes" as quickly as possible. There's no harm in volunteering for these events either.
5. Give Away Useful Templates and Spreadsheets:
Not everyone is good at customizing spreadsheets, especially when they use formulas. So if others do this and give it away for free, it's easy to see its value. Potential customers will be happy to choose to join in exchange for this very useful template.
From now on, compile the templates and resources you use for your business and convert them into downloadable quotes to help your prospects simplify their processes and workflows.
6. Create Short Videos:
It is becoming increasingly difficult to hold the user's attention, and not everyone has the patience to read long articles. Short videos are easier for users to consume. Create an engaging video that can help solve your target audience's problems and challenges.
7. Make Warm Calls:
The cold line refers to potential customers that you have not contacted before. A warm call is when you call someone who has heard of you in the past. If done properly, enthusiastic calls can be very effective.
8. Improve Your Inbound Marketing:
Any good inbound marketing strategy first relies on a combination of engaging content and intensive search engine optimization. The entry strategy is also profitable. Inbound leads are 60% cheaper than outbound leads. Content series that attract the company’s target audience and get them back for more information are great conversion tools, especially when they involve strategic calls to action and landing pages to entice readers to stay connected and learn more. Your content can take many forms: guest articles, blog content, information essays, to name a few.
Search engine optimization strategy has changed from a good thing to an indispensable thing. This is one of the best ways to ensure that your business is always discovered by the right audience. Whether you hire an in-house team to focus on improving search rankings or outsource the work, determine the keywords that make your business stand out.
Keywords are not the only way to implement SEO practices. You also need to make sure that your URL is formatted correctly, your page has a unique title and meta description, your page loads quickly on mobile devices, gets links from authorized posts in your niche, etc.
9. Make a Social Media Splash:
Social media channels are a useful way to engage with prospects and customers, regardless of industry, but different channels work better for different demographics. different. For businesses looking for younger generation customers, Snapchat and Instagram campaigns have the potential to capture the attention of potential customers. The use of Snapchat in marketing efforts has grown by leaps and bounds (for both B2B and B2C businesses) over the past few years, so if you're looking for younger customers, link your Snapchat account. with social media platforms.
Other platforms may not offer as much sophistication as Snapchat, but they can still help you grow your audience. One of those platforms is LinkedIn, which is a great place to get qualified leads. B2B marketers are especially likely to be successful on this channel because it has a higher concentration of business users than other social networking sites. In fact, 80% of social media-based B2B leads come from LinkedIn.
As social media evolves, new platforms emerge and customer behavior changes, sales and marketing teams must keep pace.
When combined with your current marketing and lead generation strategies, these creative strategies will help your brand stand out. Remember, creating useful, useful, and educational content is the key to pleasing potential customers and earning their trust.
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