How to Measure Content Marketing ROI


Content marketing is such a popular subject in Internet marketing right now that, many people are confused about its return on investment. Measuring the results of your content marketing efforts becomes even more critical to your company’s success.

What Is Content Marketing ROI?

The use of content to market and advertise your business is known as content marketing. The goal is to create and distribute high-quality content that will help you connect with new customers while also encouraging existing customers to return to your website for more. A few examples of content marketing include: blog posts, articles, email marketing, social media content, videos, etc. The ROI (return on investment) of content marketing is a percentage that shows how much revenue you earned from content marketing in comparison to what you spent.

Common Ways to Measure Content Marketing ROI

1. Consumption Metrics:

Consumption metrics focus on how many people are seeing your content on your website and other channels. Metrics may include page views, downloads, unique visitors, clickthroughs (social and email), open rate (email), etc. Google Analytics, a tool provided by Google that provides detailed information about your website and its traffic, can help you find the answer.

2. Sales

It is the total number of sales generated by your company since launching the content marketing campaign. After giving it careful thought, you should look at your conversion rates, or the number of people who actually close on a sale. A conversion occurs when someone adds an item from your website to their shopping cart and then purchases it. If you use content marketing to improve your branding, you must measure the impact of your content marketing efforts on branding as well as the impact of branding on sales.

3. Lead generation

Content marketing campaigns can assist in directing potential customers to lead generators, which request contact information. You can then follow up on this information later and potentially close a sale. You should keep track of both total leads and leads generated directly. Some lead generation indicators you can easily measure such as subscriptions and registrations, blog comments and social, filled out contact forms.

4. Sharing

People will share your content if it is relevant and engaging. Social media is an important component of content marketing because it introduces your company to a new audience and sharing on social media is not difficult to track. Some content marketing metrics for content sharing that you can track include: shares, retweets, likes, inbound links,..

By VSHR Digital Media

Source: 1 webfx.com, 2. i-scoop.eu, 3. digitalmarketinginstitute.com

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