Hashtags are used across social media platforms to categorize your contents, so we can search and find contents that we are interested in, and so businesses and brands can reach larger audiences who may be interested in their contents.
Even though LinkedIn has been around since 2003, the platform didn't allow the use of clickable hashtags until 2016. And right now, only 1-2% of LinkedIn users are actively creating content on the platform. On LinkedIn, there is significantly less content in comparision to other social media platforms. This is important, as this means your hashtag strategy is going to be different on LinkedIn than the strategy you may use on Instagram, Facebook, Twitter.
You should use hashtags for following purposes:
- Establishing your credibility and expertise
- Reaching people who value your insights
- Starting meaningful conversations over shared interests
1. How to use hashtags on your LinkedIn status update
There are a few ways to add hashtags to your status update:
Typing out the pound sign (the symbol # on a telephone or computer key) followed by the word or phrase. As you type out your hashtag, LinkedIn will auto-generate hashtag suggestions based on what's trending and popular.
Clicking on the "Add Hashtag" button located on the bottom left of the box.
Selecting one of the related hashtags next to the "Add Hashtag" button.
2. How to use hashtags on your LinkedIn article
As it currently stands, users cannot add clickable hashtags in the body of their articles published on LinkedIn. However, they can make it discoverable by adding hashtags to the article description box.
3. How to use hashtags on your business page
If you have a business page on LinkedIn, you can associate it with relevant hashtags. This will put you right in the center of conversations surrounding those hashtags and allow you to connect with relevant audiences. Here are the steps to add them:
- Start on your business page's homepage.
- Click on the "Add" button on the bottom right under "Hashtags." A smaller page will open up.
- Click "Add a hashtag" and select up to three hashtags.
Tips: Don't add spaces or symbols in your hashtags, as they will no longer be clickable.
4. Benefits of using hashtags
Let's say you only have 200 connections on LinkedIn. You publish an article on SEO and don't use any hashtags. For it to make a substantial impact, you'll need a lot of post engagement from second-and third-degree connections.
By using hashtags, you maximize your post's reach potential. If the SEO hashtag has 100,000K followers and you use it, your post engagement can easily triple what it was without hashtags.
Higher engagement can help you establish credibility and can facilitate meaningful connections with other LinkedIn users.
5. LinkedIn hashtag mistakes to avoid
Don't go overboard – As mentioned above, LinkedIn's former senior director of product management, Pete Davies, recommends sticking to three hashtags. That should be enough to target the main keywords without looking spammy.
Hashtags don't replace copy – Hashtags don't provide context, they should only be used to improve your discoverability. You should still have descriptions in everything you post.
Only using popular hashtags – When you only use popular hashtags, your content can get lost. If you go too niche, you may not reach enough people. Using a mix of niche and broad hashtags strikes the perfect balance.
Once you get comfortable with the use of hashtags, you can start identifying which ones are performing the best. You may find that some lead to higher engagement rates than others. If so, those are worth reusing.
Hashtags are integral to the success of your content. By relying on LinkedIn's hashtag recommendations and your analytics, you can ensure your posts are reaching the right audience.
Source: 1. Hubspot, Originally published Oct 6, 2021 3:45:00 PM, updated October 07 2021, access 30 Oct 2021 2. LinkedIn, Published on April 20, 2020, access 30 Oct 2021.