It's vital to stay competitive on the market in any industry, not just the life sciences. Take a look at some life science marketing trends, and how to use them to boost engagement and marketing efforts.
It's not easy to stand out, which is why it's essential to optimize digital content for an engaging, engaging experience. Social media quizzes, live video, online workshops, virtual trade show exhibits, and online calculators are examples of interactive content that can help you meet the right keep the audience them engaged. People get unique experience from interactive content if they are able to actively participate. They are more likely to convert if they are more engaged. If you aren't currently interacting with customers directly, now is the best time to encourage them to do so.
Another trend is that should be considered is information transparency. When it comes to businesses that have an impact on our lives, there is no room for lack of trust, trustworthiness, or integrity. However, integrity is both an art and a science. Aside from having gorgeously created booklets, pharmaceutical and medical companies should link their content to reliable sources and provide their customers with access to trials, surveys, and protocols. Additionally, the business's contact information, such as its location, phone number, and email address, should be clearly listed. The lack of these detailed information can make the website appear suspicious.
4. Mobile Use
People are more relying on their smartphones than ever before. They use them to transfer money, read the news, and interact with their social media contacts. For many of us, the phone has even overtaken the use of computers or laptops. Keeping this in mind, all life sciences and biotech companies that want to increase customer engagement should prioritize optimizing their websites for mobile devices and tablets.
By VSHR Digital Media
Source: 1. scienciaconsulting.com, 2. cmdsonline.com