LinkedIn polls guide

Create a poll

Select "create a poll" option within the post composer, type your questions, and create up to four answer options. You then choose the poll's duration (between 24 hours and up to 2 weeks), add a note to your post, then publish. You can more detail at 8 steps below:

1. Click Start a post.

2. Click Create a poll.

3. In the Create a poll window, type your question and fill in the options.

  • There is a minimum of two options and a maximum of four options on a poll.

  • Click +Add option to add another option.

4. Select the Poll duration from the dropdown.

  • The default duration is one week.

5. Click Next.

6. Click the Edit icon to edit the post.

  • Select who you want to share the poll with.

7. You can add more to the post in the What do you want to talk about? field (optional).

8. Click Post.

LinkedIn Polls Specifications

There is no such thing as a ‘perfect dimension’ for a poll, however, you should fill up the four possible responses (unless it’s a binary question), as the barriers to entry for the users are already low enough and adding options will give greater variety to your responses.

Best format for

This is a good way to collect relevant insights quickly and easily. It also help to facilitate more interactions and discussions.

Good to know

  • Write a poll that encourages people to vote and to like or comment on your poll post. LinkedIn will not count a vote as a form of engagement, meaning that you want people to like and comment as a way to increase your organic reach.

  • Use them within groups, as your pool of respondents will be more targeted than your wider network.

By: VSHR Digital Media

Source: LinkedIn, Jun 2021

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