Outbound marketing

Today, the importance of a good marketing strategy is undeniable if you want to grow your business. However, determining which one works best can be difficult.

What is Outbound Marketing?

Outbound marketing is a classic method of marketing that aims to promote messages to potential customers. Outbound methods are based on the idea that advertisers employ mass media tools to get their message and products out to the public. The majority of these outbound marketing tactics are untargeted, which means that the marketing message will be exposed to a mass and general audience.

Examples of outbound marketing

  • Traditional advertising: television, radio, print (newspapers, magazines, etc.), and billboards.

  • Digital advertising: Search engine marketing (SEM); display ads; social media ads; email ads; native advertising; video ads

  • Cold calling

  • Email marketing

  • Content syndication

Advantages & disadvantages of outbound marketing

- Advantages: Outbound marketing strategy may be easier to optimize than inbound. An organized, automated outbound lead generation strategy help you in a variety of ways. It is an effective method of branding a company or product. Offline advertising, such as television commercials, banner campaigns, and social media sponsorship, keeps brand in front of people and raises brand recognition. It is also a direct form of market research because it helps target audience’s reaction first hand.

- Disadvantages: Outbound marketing is mostly a one-way communication strategy in which promotional contents are aimed towards potential customers with no real possibilities to communicate with your target audience. People are growing more savvy; they want to find stuff for themselves rather than being distracted by advertisements. Customers today are tired of spam mails and prefer to watch TV, movies, and listen to music without advertisements.

Source: 1. marketing-schools.org; 2. toolbox.com

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