PRO EMPLOYER - Why is Creativity important in the workplace?


Many people view their jobs as 8-to-5 grind in a cubicle or office, dreaming of the weekends. We often have set tasks that need to be accomplished and often feel there is no time for creativity. Being creative at work generally means taking risks, which can make some people hesitate. Fear of the unknown is powerful, especially if it means you might fail. Boland Jones, CEO PGi Software said: “Creativity leads to productivity.”


Applying creative thinking in your everyday work life will stop the drudgery and you will be able to unlock more meaningful results. Creativity in the workplace is for everyone regardless of their position. Focusing on the big picture, employees become emotionally invested in their work and less fearful of failure.


1. Creativity builds better teamwork


Creativity inspires employees to work with each other. The creative process encourages collaboration. Businesses need to promote the mindset of continuous learning, encouraging employees to seek new information, knowledge, and new ways to do things.


Many unique ideas come from just one person, but a team molds them to become fully formed with the ability to think creatively and outside of the box, employees are more likely to come up with unique and innovative solutions to obstacles they encounter. This eagerness to solve problems can lead to new ways to accomplish tasks and adds to a more efficiently run business.


2. Creativity improves the ability to attract and retain employees


When creativity is encouraged, employees are more content with their jobs and remain loyal to the company.


3. Creativity increases problem-solving


With the ability to think creatively and outside of the box, employees are more likely to come up with unique and innovative solutions to obstacles they encounter. This eagerness to solve problems can lead to new ways to accomplish tasks and adds to a more efficiently run business.


Creativity increases curiosity and drives the desire to learn. Feed creativity by asking questions, this builds ideas with help and insight from others. Having a clear understanding of strategies that encourage creativity and innovation, managers can foster growth among employees and teams.


“Companies who are creative are more successful” Tucker Marion, Associate Professor, Northeastern University D’Amore-McKim School of Business

Regardless of the industry. Do not sell yourself short, even the craziest idea that you think is completely off can often be the one idea that people latch onto. Employees, do not be afraid to share these ideas with your co-workers and managers it will always end up being a win/win for the organization.


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