The building blocks of digital marketing



Email marketing

Communicating with potential and current customers is critical to maintaining your revenue growth. Email marketing allows to reach out with various types of offers, discounts to see what best suited for selling more of products or services. It also allows to keep customers up to date on new products or service offerings, keeping them interested and returning for more purchases. You can also use email to follow up with potentials. This reminds them of what to offer and keeps them engaged until generating sale. Most importantly, this helps ensure to create a consistent strategy that works together. This gives customers a steady image of your brand.

Social media

Millions of individuals use Facebook, Twitter, and LinkedIn to find and connect with brand pages. This audience is looking for information and content delivered by marketers to either convince or reassure them about their purchases. By neglecting social media, businesses miss out on chances to reach new customers and communicate with their core brand supporters. A social media strategy that understands who it is targeting and persona it is presenting, and the content it is delivering will almost always be successful.

SEO

SEO should be implemented into all phases of digital marketing plan. Every component of your campaign should have SEO at its core; this is the only way to effectively optimize each aspect. SEO is just another important part of any digital marketing strategy. Without it, chances of being found on Google or any other search engine are poor. The majority of searchers never get past the first few pages of a search engine. If a company does not appear near the top of search results, it will lose a significant amount of web traffic and revenue.

Website

A well-designed website is an essential for many types of businesses in this digital age. Website is considered as the foundation for most of marketing activities. To motivate customers to take action, it is important to ensure that all of posted ads and content will lead back to website. All company should begin with a website that conveys a clear message, user-friendly and mobile-friendly design, regular new content, and well optimized for search engines. These factors will play an important role in marketing strategies.

Source: blog.hubspot.com, smtusa.com

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