The design of a logo has a crucial impact on branding and positioning your brands; it draws potential customers in, communicates your desired message in a recognized and memorable manner. Since the final decision for your brand's logo will be an initial step or premiere event opening all of the following operations, don't be afraid to experiment and consult with an expert with several design models before.
Taking the temperature of the specific industry
People prompt the healthcare system and look for professionals to trust in their own lives. Since healthcare providers need to demonstrate authority, transparency, trust, and stability, they take this responsibility and present the ability through their brand's logo to attract today's savvy customers at first sight. But the dramatically increasing competitive market requires more than that; in order to not fall into "sameness" in the crowd, your brand's logo needs to demonstrate substantial trustworthiness as well as speak up your uniqueness to stand out from other companies. By analyzing the color palettes of different medical brands' logos, psychology experts have drilled down the meaning of their color choices and advised how to choose a particular one for healthcare brand.
The predominant used of blue
Many healthcare companies seemingly consider blue as a primary color more than other industries and it appears very popular when looking at industry-leading providers. It also makes sense when this color reflects the positive uniqueness of medical providers, which is tranquility, knowledge, credibility, cleanliness, etc. Moreover, because a vast of healthcare providers and other related organizations utilize blue as the main color covering their logos, most customers already associate it with the field of medicine.
Companies may first think of blue for logo design because it's a traditional and time-tested choice, but in some case, others want to decide different color to set yourself apart from competitors. Every color of the rainbow inspires different feelings and communicates different qualities to the consumers, so somehow be different will be better then.
The second most commonly used color is green, which representing refreshment, growth and balance. And four-color, brown, pink, purple, and yellow, are not recommended, which took up the lower rate on the popularity scale. Some people think brown is associated with dirt, not clean and sterile, but yellow and pink still have a place in healthcare, representing friendly and welcoming, especially for kids and women. Let's look at red which is well-known for power and fascinating but also scare people as it usually stands for blood and danger. Although it may be a strange choice at first, some retail drugstores dress up their presence in red to attract customers' attention and present a dose of bravado.
Analyzing how your company interacts with patients or likely consumers will help you determine the level of seriousness and professionalism your brand wants to portray. Once you figure out the aspects of your brand personality that describe your brand, it's easy to translate those traits into colors.