Many of us have made the long commute to work more bearable by taking advantage of 1 to 2 podcasts or more. People see podcasts as sanity savers, informative, educational, inspiring, and plain fun. As a result, this social media has grown incredibly in digital marketing, and entrepreneurs are looking to capitalize on the popularity of this medium. Being a podcaster can help you position your brand as an authority in a specific field that benefits customer acquisition and brand advocacy. Moreover, it does not require a significant budget allocation for creating a podcast. Thus, this platform should be a part of an effective marketing campaign at a low cost. Let's look at fundamental guidelines to starting a podcast for your business:
1. Define your niche
Don't try to be everything to everybody. First, you should decide what you would like the content of your podcast to be and then carve out a topic niche that you can authoritatively and confidently engagingly speak about within long stretches. Focusing on building quality content target to a specific group who genuinely want it, you will find your voice and start to grow your audiences.
2. Name your podcast
The top priority for your podcast's name is that it needs to be instantly recognizable to listeners looking for information on your topic, whether it is a descriptive title that explains itself or something clever and catchy. Your name should offer a clear connection back to your niche. Moreover, avoid putting your name into the title unless you are well-known amongst your audience.
3. Define your style
Be authentic. The most successful podcasts deliver targeted content in a conversational and engaging style. The topic outline might help you avoid getting lost when talking, but using scripts will not resonate with listeners. It would help if you talked about what you know with the same tone and words in regular conversation with your close friends because a successful podcast allows audiences to get to know the podcaster. The key is curiosity, so making sure each show is a connection for both interviewees and audiences, then you will gradually figure out the story you want to tell which fits the audiences' insight needs.
4. Decide on the length
The length of your podcast depends on how much you want to say on a topic and customers' needs. A typical podcast is suggested to be around the same length as a commute, from 20 to 45 minutes. And don't be afraid to vary the length when necessary. As long as you don't stretch out material to fit for a rigid timeframe or, conversely, put so much redundant information into an episode, which may overwhelm the listeners.
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