Updated: Aug 16
The data we create increases exponentially every day. This means businesses and entrepreneurs need to cut through the noise that your customers are constantly experiencing online, education is the best way to do this.
Instead of sharing useless status updates, pointless posts, irrelevant information, businesses and entrepreneurs should use education-first approach to reach their customers. Every piece of content shared need to bring value to audiences.
Here are some ways you can take to create an education-first approach to build your brand and reach to more customers as a result.
Provide guides to your industry: You can educate your customers on basics of your industry: how to determine quality products or services, how to choose an expert to work with, what makes a product or service reliable. These education can take various forms. You can write blogs, post content on social media flatforms, or create digital guidelines for your customers.
Keep your customers informed through daily updates: Share with your customer about history, culture, practices surrounding your industry, and keep them updated on changes as they come along. Think of your brand as a newspaper for your specific industry. Your can provide customers with updates of your technology, products, clinical researches of your products, where they are being used and who is using them. Daily updates can be social media posts or blogs.
Share your personal experience: This type of education applies to company leaders and entrepreneurs. While your customers are likely not coming to your for your business advice, you can share your experience and expertise in the entrepreneurship with them and build your brand along the way. Education based on personal experience can increase the brand trust and brand recognition, it helps customers understand the leaders behind your company.
Education is the best strategy to reach customers in the age of digital overload.
By: VSHR Digital Media