What is an online ad campaign?

Updated: Sep 3



Let start first with online advertising, which is the art of using the internet as a medium way to tailors and deliver your marketing message to the target audience. An online ad campaign is a set of advertisements orchestrated around a key message for achieving a specific goal - like making a purchase, on the digital platform.


Since this campaign executes on the internet, its most powerful advantage is so measurable. By collecting more data and metrics via the way people interact with your ads, you can optimize your campaign to get better results at low cost.


Some popular types of online ad campaigns:

  • Google AdWords: Google AdWords is a paid search advertising platform that allows businesses to place sponsored ads in search engine results. Apparently, searching behaviors is prevalent and important for both customers and providers. Most people search on Google at least once a day, and if we consider Google is a sales consultant, he will be the person that customers are looking for when they truly have the needs. Therefore, Google advertising is a solution that businesses should not ignore.


  • SEO - Search Engine Optimization: SEO is the process of optimizing your website's visibility and traffic when someone searches for products or services of your business in Google or other search engines. The better visibility your pages have in search results, the more likely you will garner attention and attract prospects to your business. SEO is a highly effective and proactive marketing channel with less cost investing than Google AdWords.


  • Facebook Marketing: With enormous users, Facebook is a popular marketing channel in marketing campaigns from small across big brands. Like other marketing channels, Facebook is a unique world zoom in small size with its characteristics and rules of the game. Understanding the principle of choosing the appropriate marketing type is the first step that helps you exploit the potential of this channel and possess a successful marketing campaign.


  • Email Marketing: Email marketing is sending branding or commercial message, typically to a group of people, by using email. Every email sent to a potential, or current customer could be considered email marketing in its broadest sense. It would help if you differentiated between Email Marketing and Mail Spam. To be considered an actual email marketing, you must build your own data list that would require much effort and patience.


  • Marketing Automation: This term refers to using specific software to automate Marketing systems - especially Digital Marketing, which the business used to do manually and took a lot of manpower.

Businesses shouldn't overlook the vital role of online advertising since it counts as a big part of the overall annual marketing budget. However, consumers are overwhelmed by the unwanted distraction of online advertising, so an appropriate marketing campaign with the tactic message will help you reach more potential customers.


Source:

Online Ad Campaign Basics. Wordstream

Wikipedia

Digital Marketing: From strategy to execution - Vinalink