Why is Digital patient engagement important?


These are some of the top reasons why digital patient engagement is important.


Patients expect digital engagement

Patients are putting more emphasis on digital engagement and expecting the capabilities of providing digital service from their healthcare providers. There are 54% of patients want to use their phones to communicate with their healthcare provider. Moreover, they’re using this information to make choices regarding their health. According to research, 79% of patients are more likely to select a healthcare provider that allows them to manage their healthcare information online. Patients are becoming more knowledgeable and empowered about their own health choices. They are demanding more control over their healthcare and want personalized health solutions.


The best way to connect with patients

There is a huge number growth in patients’ access to digital engagement tools, especially the millennial generation. Since they’re an internet-first generation, their demands are even higher.


According to statistics, Millennials account for about 1.8 billion of the world's population. This generation in Asian countries has the largest number in the population. Defined as people in the age range between 21 and 37, they will continue to be the biggest population group all the way until 2050. They rely on technology quite a lot. According to research by Warwick University, they use various digital clinical communications channels such as email and apps anywhere from 45 minutes to 9 hours per day. They also show great interest in their health information and get it from various sources. However, if they’re not pleased with the care they’ve been provided, millennials are highly likely to seek another health provider.


Improve health literacy

The primary reason why digital patient engagement initiatives are utilized is that patients want to stay informed about the course of their treatment. However, patients need basic health literacy to better understand digital patient engagement initiatives.


Digital patient engagement in a significant way can improve health literacy, which brings benefits for every stakeholder, from patients, payers, providers, physicians, all the way to pharmaceutical companies.


Those living in rural areas are populations struggling with health literacy the most, with poor access to health education and living conditions. In order to help these patients out, healthcare providers can establish digital patient engagement channels that make a difference. This will help to improve health literacy through posters, website pages, webinars, or medical explainer videos.


Using patient portals to update information

Patient portals are online resources that help patients have 24-hour access to their important health such as medication information, allergy information, recent visits,...By using patient portals can improve the digital engagement experience.


Source: https://www.bluenovius.com/healthcare-marketing


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